Speedo, the world’s leading swimwear brand, has become a sponsor of the Pan Pacific Swimming Championships.

Speedo will have official branding rights at the Hancock Prospecting 2014 Pan Pacs, which takes place at the Gold Coast Aquatic Centre in Queensland, Australia from 21st- 24th August. Branding rights include event signage, in stadium video content, merchandise and via a fun and contemporary precinct activation that will engage spectators at event and via social media.

The partnership with the world renowned swimming competition is a result of Speedo’s long term partnership with Swimming Australia which is one of the longest sponsorships in history; Speedo has been the official sponsor of swimwear and equipment to the Australian Swimming Team since 1956.

Speedo will also stand out on the blocks as  Australian swim stars, such as Speedo sponsored athletes Emma McKeon and Cameron McEvoy, aim to emulate their success last month in Glasgow where both won multiple gold medals at the Commonwealth Games.

Sean Hastings, Vice President of Product and Marketing at Speedo International said: “The Pan Pacs is a prestigious event with a rich heritage and as this year’s event is in Australia, where Speedo was born in 1928, it’s even more special for us. We look forward to watching the Australian Swimming Team and all our Team Speedo athletes compete in this year’s event and wish them every success.”