Canterbury has launched its most advanced rugby boot ever, the Phoenix Genesis Elite, born from insights revealing many rugby players still wear football boots due to a lack of rugby specific alternatives. 

Following extensive testing with players across the rugby pyramid – including Wales and British & Irish Lions flanker, Justin Tipuric – Canterbury has developed the lightest and strongest all-round rugby boot it’s ever made. 

Its headline feature is the ultra-responsive FLIGHTBEAM technology in the outsole. Taking inspiration from a bird’s wishbone, this innovative technology delivers a powerful energy response for explosive and agile movement with every stride.  

Alongside the on-pitch benefits, the Phoenix Genesis Elite also demonstrates Canterbury’s commitment to sustainability, with the boot’s outsole featuring 97% bio-based materials, including the introduction of Pebax® Rnew® material made from castor beans.  

Speaking about the new Phoenix Genesis Elite, Tipuric said: “I know just how important it is to have boots that enhance your game and don’t hold you back, which is why I’ve worked closely with Canterbury to help create a boot that I would wear on pitch myself, so that players of all levels can have confidence in their boots in every situation.” 

The Phoenix Genesis Elite is available on www.canterbury.com.