Ready to refresh your training routine in 2025? Speedo is rallying fitness communities around the globe to refresh their training routines and boost their goals in 2025. ‘Less Gym, More Swim’, is a new campaign aiming to inspire people to add swim into their routines and start reaping the benefits of the original fully body workout.
THE BENEFITS OF SWIM
Engaging 24 different muscle groups, swim-based training not only offers a refreshing way to supplement the typical training environment but also supports development in strength, flexibility, endurance and mental wellbeing. This makes it the perfect addition for those looking to boost performance in primary sports such as football, golf, running, body building or baseball.
Integrating regular swim workouts into existing regimes holds proven benefits. A 2017 One Poll survey on those who added swimming to their routines reported improved stamina in 87% of participants, with 89% feeling fitter and stronger. Further studies found that runners incorporating just a small amount of swimming (10% of their running training) improved 3.2km runs by over 13 seconds in eight weeks.
THE CAMPAIGN
Less Gym, More Swim spotlights swim as the original full body workout, engaging 24 different muscle groups. There’s a simple message: replace workouts with a swim and see the benefits. The campaign will come to life via a roll out of inspiring digital fitness content, real-life experiences and innovative product releases.
To support people on their swimming journey, Speedo’s ‘Less Gym, More Swim’ drills will provide easy-to-follow swim fitness content, designed to inspire both core swimmers and wider fitness communities. Drills include focuses on Coordination & Technique, Power & Efficiency, Speed & Coordination and Strength & Endurance with further drill workouts to follow, available via the Speedo website.
The campaign will be supported in retail as well as physical events designed to educate and inspire audiences on the extensive benefits of the water, whether it be pool, lake or ocean. Products will be revealed throughout the campaign to support training both in and out of the water.
SPEEDO SAYS
Speedo ambassador and Olympic Gold Medallist, Cullen Jones said: “Throughout my career swim training has benefitted all facets of my wider fitness goals and I’m excited to see Speedo’s latest campaign help inspire the fitness community and begin enjoying the benefits of swim-based workouts. Whether running, cycling, strength training or simply looking to boost training goals, swim has the potential to transform our fitness and wellbeing, and I encourage everyone to dive in and embrace Less Gym, More Swim”.
Speedo VP Brand Marketing, Steph O’Neill said, “Swimming remains the ultimate and original full body work out, engaging 24 muscle groups with low impact highly effective training that offers added benefits such as enhanced flexibility and mental well-being. With Less Gym, More Swim we’re inviting everyone to enhance their fitness journey and discover how swimming can offer a refreshing way to supplement their typical training environment and enjoy all the benefits of a full body workout. Stay tuned to Speedo channels for updates and more swim fitness content throughout 2025”.
To keep up with the latest from Speedo and their ‘Less Gym, More Swim’ campaign Head to its website and Instagram page.