We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

You will lead the dedicated Market Merchandising team across EMEA and act as the most senior authority in merchandising for the brand in the region. This role bridges the disciplines of Global Product Creation & Commercial and requires a comprehensive understanding of global and regional product strategies, consumer data, pricing analytics, and market behaviour. You will shape the strategic direction and operational delivery of assortments, pricing, and forecasting for Berghaus in EMEA—ensuring each decision contributes to brand elevation as well as top-line growth and margin improvement. In partnership with global and regional functions, you will embed data-led, consumer-first merchandising frameworks that elevate the brand and maximise commercial return. You’ll operate as a visible and influential cross-functional leader, deeply embedded in strategic forums, responsible for direct P&L delivery, and accountable for a high-performing team spanning multiple markets. This role will also drive the evolution of merchandising capabilities, integrating digital tools, AI, and future-fit operating models. You’ll lead the function through a period of significant growth and change, positioning Berghaus for EMEA scale.

WHAT DOES THIS ROLE DO?

As our Head of Market Merchandising for Berghaus, you will be responsible for:

Consumer Insight & Market Intelligence 

• Champion the use of consumer, competitor, and market insight in every merchandising decision. 

• Oversee competitor benchmarking and trend analysis, turning information into clear action plans. 

• Create repeatable, data-led storytelling frameworks to support internal and external commercial storytelling. 

• Translate regional marketplace knowledge into long-term opportunity identification (e.g. whitespace and segmentation growth). 

Strategic Pricing Ownership 

• Define and govern EMEA pricing frameworks across channels, tiers, and markets. 

• Make final pricing decisions that balance value, competitiveness, and profitability. 

• Drive simplification and automation of pricing processes in partnership with cross-functional teams. 

Strategic Assortment Leadership 

• Lead the seasonal and long-term assortment architecture for Berghaus across EMEA. 

• Own segmentation, range breadth, and strategic focus areas across DTC and wholesale channels. 

• Elevate commercial and creative impact through hero-product strategies and storytelling. 

• Shape the long-term vision for EMEA merchandising and embed it into Berghaus’s global product and commercial planning process. 

Forecasting & Demand Ownership 

• Oversee the forecast input process in partnership with Commercial & Planning, ensuring forecasts reflect strategic priorities and drive accountability for forecast accuracy. 

Financial Accountability 

• Be accountable for EMEA margin delivery and merchandising contribution to revenue and profit. 

• Drive financial scenario planning and embed forecasting rigour across the function. 

• Optimise product mix and pricing to continually improve assortment productivity. 

• Use consumer, sell-through, and inventory data to continuously improve productivity and profitability. 

Transformation & Capability Building 

• Lead the transformation of the merchandising function into an AI-enabled, insight-driven team. 

• Pilot and embed scalable tools and planning processes that future-proof the function. 

• Represent EMEA in global transformation discussions and influence future model development. 

Cross-Functional Influence & Interpersonal Engagement 

• Represent Market Merchandising in strategic forums and planning reviews. 

• Build trusted relationships with Product Creation, Marketing, Planning, Commercial, and DTC. 

• Influence global and regional partners to ensure decisions are rooted in consumer and market reality. 

• Lead with credibility and clarity in conversations with senior stakeholders and regional peers. 

Team Leadership & Functional Planning 

• Lead, coach, and develop a high-performing, multi-country team of Market Merchandisers. 

• Build and retain talent, coach high-performers, and embed a strong culture of accountability, collaboration, and innovation. 

• Set functional objectives, manage resourcing, and lead seasonal calendar planning. 

• Shape the talent strategy, building skills and career pathways for future merchandising leaders. 

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

Experience & Expertise 

• Deep experience in merchandising and/or commercial leadership across EMEA markets. 

• Strong track record of leading assortment, pricing, and forecasting strategies with full ownership of P&L contribution. 

• Demonstrated ability to lead cross-functional projects and influence matrixed stakeholders. 

• Familiarity with competitive landscapes, especially in sports, outdoor, and lifestyle sectors. 

Mindset & Values 

• Strategic, big-picture thinker with attention to commercial detail. 

• Collaborative leader who builds alignment and inspires confidence. 

• Data-driven, proactive problem solver, constantly seeking margin, efficiency, and growth. 

• Passionate about innovation, capability building, and future-proofing the merchandising function. 

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

Head of Market Merchandising (Berghaus) | London | Permanent, full time

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.