Canterbury, the official kit partner to Irish Rugby, reveals the highly anticipated new Irish home and alternate jerseys that will be worn by the team at the upcoming Rugby World Cup in France this autumn.
Boasting VapoDri+ adaptive and quick-drying technology, a bonded, elastic and flatlocked collar for strength, laser-cut holes for breathability, silicone logos and curved form for comfort and made from 100% recycled polyester, the jersey is the most technologically advanced ever produced by Canterbury.
The jersey is launched alongside Canterbury’s ‘We Go Together’ campaign, which calls on Irish fans around the world to unite in support of the Ireland team during the tournament. Going beyond just the 80 minutes, it looks at rugby’s connections to Irish culture and the power of the sport in creating unity, promoting self-expression and inspiring generations of fans.
The campaign will feature up-and-coming Irish music artists and Ireland rugby supporters, Galway rapper Celaviedmai and Belfast singer-songwriter Winnie Ama.
The brand recently announced Irish Rugby stars Mack Hansen and Maeve Óg O’Leary as ambassadors, reaffirming its commitment to Irish Rugby.
Ireland Rugby Player and Canterbury Ambassador Mack Hansen said: “This is a huge year for the squad as we travel to France to represent the four provinces. The team have been training hard and we can’t wait to get back out onto the field in this new Canterbury jersey, with thousands of Irish fans behind us.”
IRFU Chief Commercial Officer Padraig Power expressed his excitement saying: “As preparations build towards France 2023, this new jersey marks the start of Ireland’s journey. We’ve enjoyed a successful partnership with Canterbury over the past decade and this year will be our most important yet, as we prepare to celebrate the coming together of thousands of Irish fans around the world.”
Simon Rowe, vice president of global sports marketing, Pentland Brands, commended Canterbury’s pursuit of innovation, stating: “Canterbury prides itself on creating cutting-edge performance jerseys and this kit is a testament to the expertise the brand has built with over a century in the game and this new kit is the best we’ve ever seen. What makes rugby special is its ability to brings people together from all walks of life and this new campaign looks to capture the magic that happens as teams, nations and cultures collide.”
The jerseys and full range of training and supporter clothing are available at Canterbury.com, and via Intersports Elverys, in store and on Elverys.ie.
