Canterbury Uglies is an iconic rugby outerwear range, first launched in the 1970s. Its origins stem from utilising excess obsolete fabrics to create unique limited–edition garments.
The latest range includes polos, hoodies, jerseys, shorts and pants in styles that are modern yet understated, using materials that are high quality as well as construction and design that guarantees durability and long–life wear.
In 2019 teams from across the business, from product development through to supply chain, came together to use the Uglies philosophy as the solution to a significant amount of excess fabric.
12,000 meters of fabric, that would have been scrapped, are repurposed to create the unmissable Uglies range. Keeping it simple – the range began as just one Tee, in one style and one fit, across multiple colours. From the initial idea through to the shop floor – the entire process took just under six months.
Charlotte Cox, Brand Director, Teamsports says, “Whilst we now have more robust processes in place to minimise the amount of fabric that becomes obsolete, we’ve also found a solution to dealing with fabric excess in a way that not only reduces waste but creates desirable products.”