Canterbury have teamed up with the nation’s leading rugby experts and professional players to host a unique training experience in London, where Canterbury’s most committed fans assembled to take part in a training session specifically engineered to improve rugby performance.
The event, hosted by Rugby World Cup Winner Will Greenwood, was further evidence of Canterbury’s commitment to sharing their rich knowledge of the game with its rugby community. Fans and players from all levels of the game were invited to ‘Join the Committed’ at the session, alongside a group of competition winners who were in attendance on behalf of Canterbury’s key retail partners.
A purpose built fitness studio was installed at ‘The Yard’ in Shoreditch , designed to host a series of drills covering speed, endurance, power and strength – the four core pillars of rugby training that run throughout Canterbury’s rugby offering, informing the technology that goes in to all of the brands training apparel.
Professional players and Rugby Legends including Kevin Sinfield, Adam Jones, Rob Vickerman and David Wallace could be found expertly guiding participants through each of these drills throughout the day, alongside RFU Strength and Conditioning Coach Neil Taylor.
Speaking about the day, Kevin Sinfield said,”To train hard is one thing, but training specifically to become a better rugby player is a whole different ball game. The drills these guys were taking on are designed to improve the strength and movement needed to compete on a rugby pitch. It’s great to see that there is help out there for players of all abilities to improve their rugby performance”.
Recognising that competitive sport and rugby in particular is about more than just physical strength, Canterbury teamed up with renowned Sports Psychologist Steve Black, famous for guiding rugby legend Johnny Wilkinson through his world cup winning journey in 2003, to ensure participants were mentally prepared for their own training experience.
The Ultimate Training Experience was completed as England Sevens Nutritionist Warren Bradley worked with guests to refuel once their session was over, providing expert advice on the importance of food and nutrition in rugby and sport as a whole.
Describing the training event, Canterbury CEO, Chris Stephenson said: “Our rich history in rugby stretches back over 110 years which has allowed us to develop an understanding of the game at all levels. This event showcases our commitment delivering the best in rugby – from the technology and innovation that goes into all of our training apparel to the workouts you embark on. No other brand is better placed to do this”.
Fans around the country can access a host of rugby specific training content at www.youtube.com/OfficialCanterbury , where a series of short ‘Skills and Drills’ videos featuring players such as Geoff Parling and Kevin Sinfield offer bitesize rugby training tips to the Canterbury community.
For more information on Canterbury’s rugby training offering and the latest training apparel, visit www.Canterbury.com.
