Shopper Marketing Manager

Job ID: 761
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We are looking for an experienced Shopper Marketing Manager will take on the role of creating value for Pentland Brands and our retailers through delighting the shopper with our brands at point of purchase in an effective and efficient way.

You will bring together our Customer’s Marketing Teams, our Commercial Teams and our Brand Teams to create visible, clearly defined Brand messages at point of purchase in store and digitally.

You will own the Channel Activation plans, incorporating a Retail Calendar and ensuring maximum exposure for our Brands and Products during all Key Retail Periods.

The role you’d play: 

  • Delivering a POP vision based on shopper & consumer understanding aligned to annual goals to drive more value.
  • Creating and implementing detailed Market plans to execute our strategies.
  • Continuous evaluating and monitoring to secure the delivery of positive ROIs and ensure our investments align to our customer and market plans.
  • Working directly with the customer, the Pentland commercial team and the Pentland Consumer team to deliver the customer and channel activation plan that inspires and excites our customers and consumers with accountability for the brand execution of our propositions in the customer aligned to regional / brand plans.
  • Working with the Shopper Design and Merchandising Team to gain greater understanding of consumers, shopper, and category trends to recommend and execute plans within customer.
  • Partnering with appropriate Brand, Digital and Social Media Marketing Teams to deliver 360-degree customer activation and own any tailored briefs(with appropriate digital functional sign off) engaging with relevant agencies where required to deliver customer content/materials.
  • Ensuring all projects are owned, managed and measured, taking necessary interventions to keep up on track and within brand guidelines.
  • Working directly with the Commercial Team and Brand Teams to plan annual marketing investment for the Business ensuring we understand shopper profile and brand strategies inclusive of promotion and new product launch plans on a channel by channel and customer by customer basis.
  • Playing a key part throughout the sell-in process ensuring delivery of key propositions through proactive execution plans that support commercial range recommendations from the Shopper Design and Merchandising function.
  • Championing flawless execution, delivering channel specific plans and campaigns.
  • Working closely with the Head of Sales (by channel) to win with the shopper at point of purchase by owning space and growing market share with clear channel activation plans.

What you’d bring

  • People management and leadership skills
  • Experience in executing and delivering channel specific plans and campaigns
  • Strong understanding of the key markets and the channels within it
  • Strong understanding of the competitor landscape within the key Markets
  • Strong understanding of our brands consumer types and be able to articulate their wants & needs.
  • Excellent communications skills, with the ability to communicate with and influence various stakeholders and departments
  • Passion for bringing the voice of the customer, shopper and consumer into our business
  • Strong planning, organisational and prioritisation skills
  • Outstanding attention to detail
  • A ‘true team player’ mindset
  • Self-starter and results driven attitude

What you’ll get in return

  • Competitive remuneration package
  • SMART working
  • Brand and retail perks
  • Financial perks
  • Travel perks
  • Time out perks
  • Wellbeing commitment



Who we are


Pioneering Brands that Make Life Better


We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead. We’re the UK licensee for Kickers and have a joint venture with Lacoste footwear.


We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.


We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.


Always guided by our principles, we not only do a great job, but we also do it in the right way; success is a team game; with clarity and courage; better as standard; in good conscience. We believe every individual has the power to shape the Pentland of the future, by making sure that every day we’re better than the day before. Join our team of passionate, exceptional individuals, and do the best work of your life.


All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.


To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.

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