Shopper Marketing Executive (9-month FTC)

Job ID: 3785


Building a family of brands, for the world to love, generation after generation.


We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.


We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Boxfresh, SeaVees, KangaROOS and Red or Dead. We’re the global licensee for Karen Millen footwear and Kickers in the UK.  We also have a joint venture partnership for Lacoste footwear.


All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,400 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.


We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.


At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:


  • Success is a team game
  • With clarity and courage
  • Better as standard
  • In good conscience


To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook. 

The role:


Developing our brand availability and visibility in Key Customers across the EMEA region has been identified of the key growth driving opportunities for Pentland brands. We want to deliver a best in class shopper experience when shoppers choose to engage with our brands across the full shopper journey in our EMEA region. To enable to accelerate faster with these Key Customers players as well as our European distributors partners, we create a Shopper marketing executive role into our organisation to support and execute our Shopper marketing plans for our direct management EMEA Customers aligned with Pentland brands strategies and objectives. In addition, the role will manage our EMEA Distributor Partners marketing requests and support them in their marketing assets execution.


The role you’d play:


This role will require you to support our Shopper marketing manager in the shopper marketing strategies with our Brand activation colleagues, sharing best practice and delivering the required activation trackers. You will work with the EMEA customer business teams and shopper design and merchandising team to articulate the customer activation vision that enables excellence in implementation across EMEA Customers and EMEA Distributor Partners.

  • Support in the delivery of EMEA Customers shopper marketing activation plans that inspire and excite our consumers and shoppers aligned to regional and brand plans, but most importantly that will deliver significant growth and ROI.
  • Support our 360 degree Ready-to-go shopper marketing activation plans to deliver brand communication and commercial objectives across the relevant touch points of each EMEA Customer’s shopper journey including promotions, new product launches, retail execution, digital and influencers to influence shopper behavior.
  • Support in the development of marketing assets aligned with our EMEA Customer needs. This will include the design and content decisions for customer- specific literature, customer events, VM store builds, Retailer online, Direct Mail and other digital executions and influence marketing.
  • Play a key part throughout the customer sell-in process supporting commercial team on preparing product presentation, shopper activation initiatives and setting-up showrooms
  • Partner with appropriate brand, digital & social media marketing teams to deliver 360-degree shopper marketing activation plans and own any tailored creative briefs by engaging with relevant agencies where required to deliver tailored customer content / materials aligned with brands guidelines
  • Support our Shopper marketing manager in brand communication and marketing service to our EMEA Distributor Partners by giving them guidance on marketing assets acquisition and by ensuring alignment with brand guidelines and sign off all execution

The must haves:

  • Experience of working in a multi-functional team & working in a matrix environment
  • Experience of managing multiple projects, deadlines and competing priorities
  • Strong planning, organisational and prioritisation skills are required.
  • Strong communication skills both internally & externally
  • Additional languages (beneficial)

The needs to be:

  • Able to deliver brilliant execution, be thorough and apply high standards in everything you do
  • Confident, professional and articulate communicator
  • Pro-active, exceptionally well organised and able to prioritise
  • Tenacious, flexible and resilient, driven to achieve even when faced with obstacles
  • Numerate, analytical and comfortable using data and insight to inform thinking.

To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.  


If this sounds like the perfect role, please apply and we’ll be in touch soon.

Apply for this position