Job title:

Senior Insights Manager – North America

Date reviewed:

Jul   2023

Job reports to:

Insights Lead

Department:

Decision making responsibilities:

☐ Develop Team Structure

☐ Manage Functional Budget

☐ Set Team Objectives

☐ Functional Game Plan

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Job level:

4-Manager/Senior Specialist

Direct reports:

No

Choose an item.

Type of role:

Specialist

     

Job purpose: Explain briefly what the job does and why it exists.

Drive consumer understanding at Speedo and Endura US, utilizing this knowledge of consumers’ lives to focus our brands on the biggest priorities, strongly influencing brand and regional strategy. With your deep knowledge of the North American landscape you will enable insight and data-led decision making in this region.

Key responsibilities: List in order of priority, the key activities and outputs of the role, describing what is necessary to achieve the job’s end results.

1

Partner with our US teams to identity research needs and deliver relevant and impactful insights that inform our plans. Be the voice of the consumer from concept to execution e.g., concept testing through to in-store experience analysis and comms testing

2

In close collaboration with the Senior Insights Manager – Consumer you will help to establish and then manage a community testing programme for Speedo and Endura in the US, fueling opportunity identification, and consumer closeness

3

Set up and execute concurrent qual & quant research projects, providing insights to the brand and regional teams that help optimise and validate new ideas & concepts, as well as their current experiences.

4

Influence our regional strategy, applying your deep knowledge of the North American landscape. Engage audiences via effective storytelling: translating complex data into compelling narratives

5

Deliver quarterly market reports, effectively synthesising multiple data streams to highlight business opportunities and risks.

6

Support regional teams on their journey to becoming more self-sufficient, building confidence and improving data literacy

7

Drive cultural change and consumer centricity across our North American business

8

Identify and manage regional agency partners, maximising the value we get from our agencies and resources.

Key performance metrics: That the role influences and controls.

1

Utilisation of our market data platforms across teams, with evidence of how this data is driving decision making

2

Application and adoption of a community testing programme, effectively influencing decision making in North America

3

Innovative Product Launches: in close collaboration with brand and innovation teams help Speedo and Endura to deliver a number of ground-breaking products each year through powerful consumer insight

4

Business engagement around consumer centricity, delivering a cultural shift that is evidenced by Glint scores r.e. consumer understanding, and team feedback

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