Senior Copywriter

Job ID: 1047
Apply for this position

As a Senior Copywriter, you will have a passion for brilliant ideas that tell the best stories, drive deep engagement with our consumers and make our products the most desirable.


You will enjoy collaborating and are known for creating strong ideas that really connect with an audience and deliver effective commercial results. You love to think differently and know how to pitch your ideas and demonstrate how they answer the brief. You’ll write beautifully and have an instinct for what works across art direction, graphic design and typography and moving image. 


We’re especially looking for best in class conceptual thinking and ability to express ideas. Whether that is the big idea for a comms campaign, production propositions to bring a new launch to life or social reactive posts to what’s happening in culture.  You’re at your best inspiring and motivating the brand teams to be creatively progressive, through the application of fresh, innovative, and strategically aligned solutions.


You are good at building key relationships with brand teams, account managers, creative producers and enjoy working closely with the creative team made up of Art Directors, Designers, social content creators and production as well as external talent we bring in on a project basis.


We’ll expect you to be clued up on the latest industry innovations and technologies and you’ll be supported in further developing your knowledge and network through industry events and training.


You’ll have the confidence to have robust discussions around the worth and won’t settle for anything that’s not great.


You’ll be in expert in making work that lives across all the channels in our consumers lives – whether that is social or selling. We need to elevate right across the journey.


Perhaps most importantly, you will be part of building a culture of curiosity, craft, and creative energy. The PCA team should feel like the epicentre of creative fizz at Pentland Brands –everyone should want to hang out with us.


What you’ll bring / be:


  • A strategic thinker who can translate strategy into ideas and stories.
  • Able to execute in the world of sports, fashion, and lifestyle.
  • A brave and creative conceptual thinker who enjoys challenging their own thinking and approach to briefs.
  • Proven ability to decipher complex communications and objectives into intelligent solutions. Find the story that needs telling.
  • Good communication skills with agency and client team.
  • Confident coordinating and directing high profile shoots, with the ability to manage and motivate teams to get the best out of shoot crews/talent.
  • Excellent pitch skills selling in your ideas clearly and concisely. Ability to build brilliant creative decks.
  • Thorough and detail oriented
  • Good time management skills with accountability for your own and the team’s workload. Comfortable estimating, managing and delivering to deadlines within budget.
  • Genuine passion for the industry we work in.


What you’ll get in return:


  • Competitive remuneration package
  • Hybrid / smart working
  • Brand and retail perks
  • Financial perks
  • Travel perks
  • Time out perks
  • Wellbeing commitment


PCA is Pentland Brand’s internal creative agency.


We want to build a content factory that powers Pentland’s brands to be the most famous, the most relevant and the most desired. We want to tell beautiful stories about our brilliant brands, stories that bridge between creative communications and creative selling. We need to be ‘chefs at the pass’ for the brands delivering consistency and coherence across all touchpoints. We will have digital baked into everything we do – we will always start with our consumers and then build ideas around their behaviour.


We’re ambitious – we don’t just want to be a content factory; we want to be the best content factory delivering brilliant work at speed and at scale.


We’re curious, we’re creative and we’re hiring.


Pentland Brands


Pioneering Brands that Make Life Better


We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead. We’re the UK licensee for Kickers and have a joint venture with Lacoste footwear.


We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.


We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.


Always guided by our principles, we not only do a great job, but we also do it in the right way; success is a team game; with clarity and courage; better as standard; in good conscience. We believe every individual has the power to shape the Pentland of the future, by making sure that every day we’re better than the day before. Join our team of passionate, exceptional individuals, and do the best work of your life.


All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.


To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.

Apply for this position

Career News