This is a brand-new, exciting position for someone who is passionate about the power of consumer insights and the value it brings to a business. In this role you will be our consumer research expert globally, working across our portfolio of iconic brands at a time of great focus on and investment in insights.

You will drive consumer understanding across our portfolio and utilize this knowledge of consumers’ lives to focus our brands on the biggest priorities, strongly influencing brand and regional strategy. With your infectious passion for consumer insights you will drive cultural change in creative and engaging ways, exciting and equipping stakeholders around our business to get closer to their consumers. You will manage a variety of insights projects (qual and quant) globally, fuelling opportunity identification and innovation.

About the role:

  • Lead our brand equity tracking programme: working with our agency partner to manage an extensive programme of work across 7 global brands to deliver compelling, timely, actionable analysis that drives brand performance.
  • Consumer Closeness Programme: design and implement this programme to drive cultural change and consumer centricity.
  • Drive the consumer voice: partner with our brand teams to drive consumer led proposition development. Be the voice of the consumer from concept to execution, identifying research needs and delivering relevant research throughout this lifecycle e.g., concept testing through to in-store experience analysis and comms testing.
  • Set up and execute concurrent qual & quant research projects: deliver insights to brand and regional teams that help optimise and validate new ideas & concepts, as well as current experiences.
  • Community testing: establish and manage a community testing programme on our key brands, fuelling opportunity identification and innovation, and enabling continuous collaboration with our consumers.
  • Data storytelling: engage audiences via effective storytelling, translating complex data into compelling narratives.
  • Team player: collaborate with our wider Insights team to deliver rounded, impactful insights that drive our business forward.

About you

  • At least 6 years’ experience in Insight from either client-side, agency, or consulting.
  • Strong research skills, with excellent experience in qualitative and quantitative approaches across a variety of methodologies.
  • Demonstrated experience working with brand tracking studies.
  • Strong analytical skills with the ability to turn complex data into clear insights, with business-led recommendations and proven strategic thinking.
  • Excellent communication and influencing skills; comfortable presenting to and partnering with senior leadership.
  • Experience with global, product-based businesses (Apparel, FMCG, Manufacturing) would be beneficial.

The offer

  • Competitive remuneration package including bonus
  • Hybrid / smart working from London*
  • Brand and retail perks
  • Financial, travel and time out perks
  • Wellbeing commitment

*Pentland Brands are moving their London Hub to Farringdon in June 2024. This role will initially be based in our current London Hub based in Finchley. At the point at which the Company establishes its office in Farringdon the normal place of work for this role shall be automatically redesignated to that location.

Apply for this position

Career News