Speedo is the world's leading competitive swimming brand. With an unrivaled history of innovation and an extraordinary network of athletes, swim clubs, and federations, we've always been ahead in swim racing. Now, we're on a mission to be culturally ahead, not just commercially ahead. We want to inspire people in sport beyond our category, and we're looking for a dynamic Global Head of Competitor Marketing to lead the charge.
As the Global Head of Competitor Marketing at Speedo, you will be at the forefront of our brand's evolution. Your role is pivotal in ensuring we go further, faster, and in a way that transcends our category and captivates the world.
Your responsibilities will include:
You will own Speedo’s global definition of our competitive swimmers, ensuring we understand the physical and emotional needs of these target consumers better than any other brand, and using this consumer insight to drive a deep empathy throughout Speedo’s teams all over the world.
Define and own Speedo’s global consumer strategy for competitive swimmers, with the support of Speedo’s global leadership team, designing a strategy and plan to ensure we are the #1 brand in all key markets. As the owner of that plan, you will “call the plays” across Marketing, Product and Sales to ensure we have a cohesive and consistent strategy across our business.
Collaborate with our Innovation, Product Management and Merchandising teams to define and brief the product ranges that will ensure we best serve these consumers, from learn-to-swim through to holiday essentials and everything in between.
You’ll be “poolside” with our target consumer regularly, gaining invaluable first- hand feedback on range architecture, product design, brand aesthetic, commercial feedback and all other facets of consumer insight that will enhance our ability to serve their needs better. You will ensure this highly prized information is widely shared internally to create a consistent focus across our key markets.
You will collaborate with our Innovation and Design teams to inform and inspire projects/ NPI and NPD particularly through consumer insight and product trials that drive constant product improvements.
You will have responsibility for activating our athlete, club and federation relationships with the Sports Marketing senior and assistant managers, by establishing a clear strategy and set of plans for lead regions ensuring they deliver true return on investment.
You will work closely with our content and community teams, ensuring we build a digital experience – through owned and earned channels - for our followers that turns them into fans of the brand.
What you’ll get in return:
Competitive remuneration package
Hybrid / smart working
Brand and retail perks
Time out perks
Pentland Brands are moving their London Hub to Farringdon in 2024. This role will initially be based in our current London Hub based in Finchley. At the point at which the Company establishes its office in Farringdon the normal place of work for this role shall be automatically redesignated to that location.
Who we are
We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead.
We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.
We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.
To find out more go to www.pentlandbrands.com or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.Apply for this position