As the Global Competitor Marketing Manager at Speedo, you will lead the charge in ensuring the delivery of our brand's competitive strategy across all global functions and regional marketing teams. Your mission is to deepen our understanding of the needs of competitive swimmers, translate these insights into compelling propositions, and work collaboratively with cross-functional teams to drive results that propel us ahead of the competition.
The role you’d play:
You will contribute to Speedo’s global definition of our ‘Competitive Swimmer’, ensuring we understand the physical and emotional needs of this priority target consumer better than any other brand, and using this consumer insight to drive a deep empathy throughout Speedo’s teams all over the world.
Deliver Speedo’s global consumer strategy for fitness and recreation swimmers, with the support of Speedo’s global leadership team, designing a strategy and plan to ensure we focus on the biggest opportunities to deliver commercial growth and become the #1 brand in all key markets. As a co-owner of that plan, you will partner with the Global Brand Lead to “call the plays” across Marketing, Product & Sales to ensure we have a cohesive and consistent strategy across our business.
Be “on deck” with our target consumer day-in-day-out, gaining invaluable first-hand feedback on range architecture, product design, brand aesthetic, commercial feedback and all other facets of consumer insight that will enhance our ability to serve their needs better. You will ensure this highly prized information is widely shared internally to create a consistent focus across our key markets.
You will partner hand-in-glove with our Sports Marketing teams to hand-pick the best athletes to sponsor, and to ensure our sponsorships get the maximum yield for both Speedo and our Athletes (a win-win relationship). You will also ensure our athlete needs are fed back into our innovation.
Champion the sustainability and social responsibility goals of the brand, ensuring we have growing positive impact in progressing circular design principles and production with lower impact + increasing equity in the water.
What you’ll get in return:
Competitive remuneration package
Hybrid / smart working
Brand and retail perks
Time out perks
Pentland Brands are moving their London Hub to Farringdon in 2024. This role will initially be based in our current London Hub based in Finchley. At the point at which the Company establishes its office in Farringdon the normal place of work for this role shall be automatically redesignated to that location.
Who we are
We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead.
We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.
We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.
To find out more go to www.pentlandbrands.com or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.Apply for this position