Global Brand Manager Competitive (Fixed Term Contract)

Job ID: 1252
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Speedo is the number one competitive swimwear brand in the world, and in this role it’s your job to ensure it stays there.


More world records have been set in Speedo than in all other swimsuits combined, because we are relentlessly focused on the needs of the competitive swimmer, and on driving an innovation agenda that leaves our competitors in our wake.


You’ll start by ensuring everyone at Speedo truly understands the needs of our consumer. From there, you’ll take deep rooted unmet human needs and turn them into game changing propositions, partnering with your teammates in Product, Innovation, Marketing and Commercial.


The role you’d play as Global Brand Manager (Competitive):


  • You will own Speedo’s global definition of our ‘Competitive Swimmer’, ensuring we understand the physical and emotional needs of this priority target consumer better than any other brand, and using this consumer insight to drive a deep empathy throughout Speedo’s teams all over the world.
  • You will define and own Speedo’s global consumer strategy for the Competitive Swimmer, with the support of Speedo’s global leadership team.
  • You’ll be “on deck” with our target consumer day-in-day-out, gaining invaluable first-hand feedback on range architecture, product design, brand aesthetic, commercial feedback and all other facets of consumer insight that will enhance our ability to serve their needs better. You will ensure this highly prized information is widely shared internally to create a consistent focus across our key markets.
  • You will partner hand-in-glove with our Sports Marketing teams to hand-pick the best athletes to sponsor, and to ensure our sponsorships get the maximum yield for both Speedo and our Athletes (a win-win relationship). You will also ensure our athlete needs are fed back into our innovation and
  • You will support the roll-out of our new Teamwear proposition, offering a new level of bespoke team branding to schools, colleges and clubs around the world.


What you’d bring as Global Brand Manager (Competitive):


  • A high level of commercial acumen and ambition.
  • A passion for swimming, and an untamable determination to be the #1 swimwear brand in the world.
  • Perspective and insight on the competitive swimmer and the category.
  • First-class creative judgement and a natural eye for detail and well-resolved design.
  • A solid understanding of what it takes to build a brand that truly resonates with the competitive consumer.
  • Experience of writing robust and convincing consumer strategy, combined with the ability to construct brand propositions from concept through to consumer.
  • You intuitively understand how to create ‘brand heat’, and how to wield cultural resonance as a brand building tool.


What you’ll get in return:


  • Competitive remuneration package
  • Hybrid / smart working
  • Brand and retail perks
  • Financial perks
  • Travel perks
  • Time out perks
  • Wellbeing commitment


Who we are:


Pioneering Brands that Make Life Better


We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead. We’re the UK licensee for Kickers and have a joint venture with Lacoste footwear.


We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.


We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.


Always guided by our principles, we not only do a great job, but we also do it in the right way; success is a team game; with clarity and courage; better as standard; in good conscience. We believe every individual has the power to shape the Pentland of the future, by making sure that every day we’re better than the day before. Join our team of passionate, exceptional individuals, and do the best work of your life.


All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.


To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook

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