CRM Executive

Job ID: 1819
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CRM  Executive

This role will help deliver the strategy for customer relationship management across all markets for a number of brands. The role is designed to work with the CRM manager to deliver best in class customer communication, through translation of brand and trade calendars into creative briefs. The other side of the role is then to work on the analysis and implementation of CRM send rules to raise the floor for your brands.

As the role develops and grows, you’ll become more entwined with our customer centric marketing goals, from data and audience selection/segmentation, through to development and deployment of personalisation programs.

You’ll be working with agency partners for delivery, so this really is a strategic role for someone wanting to take the next step in their CRM career journey, to become (even more) customer obsessed

A taster of what you’ll be doing

  • Working with the CRM manager to brief in creative needs to our central content and creative team
  • Developing audience understanding and a mindset of customer segmentation, to align messaging to the right consumer
  • Developing your understanding of customer success metrics and strategies, working alongside the CRM manager
  • Help manage the flow of communication into agency partners through to ensure the deployment of activations are delivered in a timely manner
  • Be and internal champion for CRM, looking at different approaches we can look to introduce and ways of streamlining processes for delivery.
  • Work with digital trade teams to understand the ecom needs based on conversion rate and stock levels – looking at how CRM could be a part solution


  • Attitude is more important than experience for this role, we’re looking for someone with an analytical mindset and someone who can prove they’re a self starter. This could be through blazing your own path already in your career,  through to someone who is just starting out and taking initiative to learn as much as possible.
  • We’d love you to have a basic understanding of marketing metrics, techniques and principles, either through education, self learning or previous placements
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