Brand Category Manager

Job ID: 3572


Building a family of brands, for the world to love, generation after generation.


We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.


We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Boxfresh, SeaVees, KangaROOS and Red or Dead. We’re the global licensee for Karen Millen footwear and Kickers in the UK.  We also have a joint venture partnership for Lacoste footwear.


All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,400 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.


We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.


At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:


  • Success is a team game
  • With clarity and courage
  • Better as standard
  • In good conscience


To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook. 

The Role:

+ Champion category-level thinking in China and lead the development of category growth strategy driven by in-depth trends and metrics assessment of marketplace, consumer insights, and competitive data.

+ Lead the overall product direction for Speedo in China and implementation of annual range plans as well as seasonal, injection and SMU programs, accountable for delivery of range performance metrics.

+ Working collaboratively with the brand and commercial teams to define the role and opportunities of each direct to consumer (e.g. Tmall, JD and brandsite) and wholesale (incl. online and offline customers) channel for Speedo in China.

+ Develop and execute range assortment strategies for all direct to consumer and wholesale channels in order to deliver sustainable and profitable growth and create differentiation.

+ Own & develop bespoke and compelling sell-in tools for the proposed ranges, always presented in a category growth context. + Ensure assortments balance both Speedo’s brand ambitions and particular channels needs.

+ Balance the impact and value of channel planning with our Design, Development and Vendor capabilities, understanding implications to the development process.

+ Determine Recommended Retail Prices (RRPs) for Speedo in China based on deep understanding of consumer, competitor products and brand positioning. 

+ Agree appropriate stock and replenishment programs with demand planning and operations teams for direct to consumer and wholesale channels.

+ Work with brand/marketing teams to deliver annual category/product selling story for key retail channels to ensure relevance and impact of product communications both in-store and online; provide support to customer sales/launch meetings.

+ Working collaboratively with the Business Analyst and commercial teams to regularly review current product, pricing and promotion principles, gain and share category insights, and (timely) identify gaps and/or potential business opportunities.

+ Influence future Annual/Seasonal Global Range plan with in market data analysis, particularly consumer and customer sell-through.

What you need to have:

+ Strong and hands-on experience of how to create holistic category led solutions based on channel strategies and brand positioning, preferably in the sports, apparel and/or footwear industries

+ High level of commercial acumen and data focus, understands key online and offline channels in China including requirements, differences and limitations (shelf back thinking)

+ Great understanding of value from different lenses – brand, consumer, platform and customer

+ Know how to grow sales and margin performance through the use of innovation, range planning and a clear understanding of product cost drivers

+ Product marketing experience, in particular product communication, packaging and online & in-store activation is desirable

+ Strong influencing skills; gravitas and conviction, able to create support and belief across the organization

+ Experience in analysing and utilising multiple sources of data to diagnose and recommending clear business actions

+ Strong project management experience and proven track record of delivery

What we need to see in you:

+ Able to integrate, operate and influence inside and outside the business, building relationships and trust across business levels and diverse cultures and markets

+ Great communicator with an ability to turn complex strategy into clear simple, actionable plans

+ Strong at problem solving, bold and resilient in decision making

+ Fluent in both Mandarin and English






This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.                                                               


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