Category Analyst

Job ID: 374

Pentland Brands

Job title: Category Analyst

Function: Finance

Location: Sunderland

The role:

To provide the insights and decision support that ensures that Berghaus / Endura product ranges and NPD are maximised for profitable and category share growth by providing reporting, insight, and analysis to facilitate the creation and evolution of commercial range plans. They will work with the Category teams supporting the delivery of a global product range that delivers against the long-term strategic business plan objectives.

About Pentland:

Pioneering Brands that Make Life Better


We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead. We’re the UK licensee for Kickers and have a joint venture with Lacoste footwear.

We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.

We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.


Always guided by our principles, we not only do a great job, but we also do it in the right way; success is a team game; with clarity and courage; better as standard; in good conscience. We believe every individual has the power to shape the Pentland of the future, by making sure that every day we’re better than the day before. Join our team of passionate, exceptional individuals, and do the best work of your life.

The role you’d play:

Provides the category teams with clear recommendations based on data from various sources (brand, Partner Wholesale, Retail & Strategic Insight) to facilitate a commercial range plan which addresses consumer, category, retailer, and market needs.

Supplies data & insights that supports the creation of seasonal product KPIS (i.e., SCO targets, margin, productivity) that ensures the category product plan delivers optimum efficiency and conversion.

Delivers actionable insights and decision support that maximise the performance of Berghaus / Endura product ranges. Supplies insight and analysis that challenges the category team ensuring every SCO is working hard for the business.

Provides financially driven sell-in and sell-out data that is used to understand and optimise product lifecycle management.

Makes recommendations that drive range performance in terms of optimum size, SCO margin productivity improvement and understanding the impact of price point.

Supports & contributes to the pricing strategy.

Delivers regular SCO/Style analysis with focus on margin delivery and price architecture.

Supports the category teams with product forecasting, driving accuracy through insights and historic analysis that allows for greater business planning and forward thinking.

Works with the Head of Category to review the range architecture and price positioning throughout the season, identifying gaps and proposed solutions.

Engage with sourcing team to understand and help mitigate impact of FOB cost price movements on a seasonal / annual basis.

Deliver standardised, self-serve, monthly category / regional volume, sales, and margin reporting.

Develop regular analysis on Gross Sales to Invoice Sales. Providing greater understanding on customer and clearance discounts and how the range plan materialises in terms of invoiced sales and standard margin.

Provide monthly in year phased margin analysis by brand / region explaining movement and variances vs. forecast / last year.

Provides financial / analytical support to the Category team as part of the NPD process, collating data to build and support business cases.

Provides seasonal / ongoing support with the maintenance of standard costing models and category line lists

What you will bring:

Strong data analysis techniques and ability to interrogate and maximise our available reporting systems and software (notably very strong MS Excel skills).

Proven, strong analytical skills, ability to interpret large quantities of data and advanced spreadsheet capability backed up by excellent commercial acumen

Strong presentation skills, with an ability to turn data into actionable insights (reports and presentation) that are relevant and practical for the given audience.

High attention to detail with exceptional levels of numeracy and accuracy.

An in-depth understanding of sales and gross margin performance and the levers of range performance.

Proven experience of successful collaboration across multiple functions within the business

Prior Planning/Merchandising/Product finance experience preferable.

Articulate in developing and presenting options and recommendations with credibility.

Able to adapt presentation content and style to land insights and influence stakeholders at different levels within the organisation.

Comfortable multi-tasking and working simultaneously on large development tasks and granular reporting.

A strong collaborator with a proven ability to partner with key stakeholders at all levels of the Business.

If this sounds like the perfect role, please apply and we’ll be in touch soon.

Apply for this position