Brand Manager

Job ID: 3592


Building a family of brands, for the world to love, generation after generation.


We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.


We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Boxfresh, SeaVees, KangaROOS and Red or Dead. We’re the global licensee for Karen Millen footwear and Kickers in the UK.  We also have a joint venture partnership for Lacoste footwear.


All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,400 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.


We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.


At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:


  • Success is a team game
  • With clarity and courage
  • Better as standard
  • In good conscience


To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook. 


What you need to have:

+ Working collaboratively with the global & local Insight function (and agencies) be the expert on consumer, category and channels.
+ Significant contribution to the development and delivery of communication strategy, brand communication idea, and channel activation across business to cross functional teams and key stakeholders (both internal and external).
+ Development and execution of integrated marketing campaigns across all our channels, in line with communication strategy and brand communication idea on time, to budget to deliver against pre-defined ROI metrics.
+ Ensure a joined-up approach of on- and offline channels (retail) in order to best achieve omni channel delivery.
+ Support both D2C and customer teams in defining annual category/product selling story for key retail channels; and support in brand/comms content of customer sales/ launch meetings.
+ Work closely with product and commercial functions to ensure that the go-to-market plan is aligned to the brand plan on an on-going basis.
+ Ensure campaign or initiative KPI’s are set in line with overall brand KPIs and monitored to instigate course-correcting action when required.
+ Ensure that all activity and spend on the brand is in service of the market Brand Plan and be firm in stopping anything that isn’t.

+ Support Head of Brand Planning in building, and managing Brand Marketing Budget.
+ Regular review and audit to ensure the brand is delivering a consistent consumer & shopper experience (brand guardian) ensuring all communications and visual identity across all touch points are on brand and consistent.
+ Lead specific projects or initiatives through strong project management to deliver against assumptions and timings set out in the business case.
+ Identify, diagnose and solve brand-level issues and opportunities with cross functional teams.
+ Be a leader that inspires confidence in the brand and our strategy both internally and externally, inspire customers to align with Speedo’s strategies.
+ Excellent team player in an environment where exceptional cross-functional working is expected (including central Digital teams, wider China team and any regional functions).
+ Lead & manage external agencies & partners to meet agreed targets.


What we need to see in you:


+ Global or international experience of building and implementing brand activity through local market teams
+ Strong experience in brand management, brand positioning and proposition development
+ Solid commercial acumen with proven experience of managing marketing budgets
+ Experienced in research, data analysis, insight generation & close working with insight function
+ Consumer communication and advertising development experience with experience in managing cross agency teams to develop and execute multi-channel marketing campaigns
+ Experience of matrix working in a complex business
+ Experience of operating in varied business models (licensed, distributer, wholesale, retail)
+ Experience in analysing and utilising multiple sources of data to diagnose and recommending clear business actions
+ Strong project management experience and proven track record of delivery
+ Great communicator with an ability to turn complex strategy into clear simple, actionable plans
+ Able to integrate, operate and influence inside and outside the business, building relationships and trust across business levels and diverse cultures and markets
+ Strong at problem solving, bold and resilient in decision making
+ Fluent in both Mandarin and English





This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.                                                               


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